![]() We did the calculation analysis using PLS-SEM method using SmartPLS v.3.2.6. The operationalization of variables was done in the making of questionnaires so that each question has the highest relevance to its variable. ![]() This study was done by determining the indicator of each used variables based on previous research. This model also suggests that online trust mediates the effects of e-commerce knowledge, perceived reputation, perceived risk and perceived technology toward online purchase intention. The model that used in this study suggests a significant relationship between online trust in combination with perceived technology and online purchase intention. The purpose of this study is to investigate the impact of Indonesian consumers trust on their intention to purchase in Indonesian marketplace. Based on previous study, one of the key factor that affect customer intention to purchase online is trust. Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in IndonesiaĪbstract: This research tries to examine the factors that influence consumer perception to do online shopping in Indonesia. ![]() Research Paper | Management | Indonesia | Volume 6 Issue 8, August 2017 CrossRef Member CiteFactor Index ScienceGate Index Scite_ Index Digital Repository Index Noel Meorial Library Index Academia.Edu Indexĭownloads: 159 | Views: 219 | Weekly Hits: ⮙1 | Monthly Hits: ⮙1 ![]()
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